Basics of Content Marketing in 2020
Updated: Jun 27
You may be a businessman, a restaurant owner, an academician and or maybe an astronaut but still, the amount of time you spend online today is way more than what you use to do ten years ago.
The content that we consume online every day helps us build our opinions, views, likes, and dislikes. And that is why if you are a business owner who plans to invest in digital marketing, it is imperative that you fully understand the power of content marketing.
Content marketing institute, a leading global content marketing education, and training organization define it as: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
In the above definition, the keyword is ‘valuable’. The content that we produce, market, and promote through different channels, should be valuable and address your client's business needs. A good digital marketing agency can help you create valuable content. They can help you reach the correct audience, increase conversations about your brand, and to help your customers overcome challenges and pain points.
An important aspect of digital marketing is to find the apt content format i.e. an article, a blog, video, podcast, etc. to market your content. The choice of format depends on the content type as well as the target audience’s preferences. For example, if you are a restaurant owner you might want to hire a food blogger who can do a good blog post and promote your restaurant. But on the other hand, if you are selling electronic devices, you should go for a video demo of your product. When experts say content is king, they are referring to both—the actual content and as well as the format.
The last aspect and probably the most important one is the choice of channel to market your content. A channel is a medium through which your content reaches your customers. This can be social media marketing, digital channels, other mass media channels like SMS marketing, email marketing.
So, to get started, first find what your clients would like to read and how.